The Benefits Of Styling Your Sale Property

Property Staging tips to achieve the best sale price

Hire a professional, that’s how!

When it comes to selling your property, you may get opinions from friends and relatives, but many may be a complete waste of your time and money, not adding any additional value to the home. Drawing on many decades of experience selling property, one strategy that we have seen work time and time again is professional property styling.

Whether you have a small one bedroom unit, a four bedroom home or something in between, a professional stylist can devise a suitable strategy for your property to maximize space and light while best staging your property for marketing photos and open for inspections.

Depending on your circumstances and budget, they may recommend re-configuring your current furniture, hiring in additional soft furnishings or fully staging the property with none of your personal items.

It is important that you see this as an opportunity to achieve the best possible sale price and not an attack on your personal taste.  Stylists are up to date on contemporary styling techniques that will appeal to the broadest number of buyers and what we know is that more enquiries generally leads to a better sale price.

Case study

The owners of a double story townhouse in Epping wanted a quick sale of their vacant property and didn’t have the time to style the vacant property themselves. Following our advice, they hired a stylist to furnish the property for use in the marketing photos. Not only did the stylist stage the property to best highlight the internal property features, they also added an outdoor setting to the courtyard and a wall sculpture to the front.   To the delight of the vendors, the investment paid off. The stylist arrived the day before the photographer to set up the property and the day after to remove the contents. With only one public open and a couple of private inspections, offers were received and the property sold after only 10 days on the market for well above the vendors reserve.

Sale Price: $440,000

Total cost of styling: $2000 approx

Return on investment: $105,000 (growth in 16 months)

“I am convinced that having the property professionally styled assisted the agent to negotiate a great price and quickly.  The process was very easy (we didn’t have to do anything) and it made the property look its best for the photos.  The stylist brought in contemporary furnishings so the property looked up to date and I think it also detracted attention from some of the properties imperfections. I would highly recommend always using a stylist and I will always use one in future” Helen M (vendor)

If you would like us to arrange a stylist to quote styling your property for sale, call us today on 9436 0888