| Real Estate Advertising Schedules Explained
An advertising schedule is a document provided by your agent that outlines your proposed marketing plan for selling your home, including strategies, timing, and costs.
Common Marketing Strategies
There are various marketing packages available for selling your home, depending on your budget, needs, and the property itself. The first step is to have a discussion with your agent to determine the best mediums and strategies for your home.
Your marketing schedule will include a detailed list of marketing activities over an agreed period of time, along with associated costs.
Keep Them On Side
It’s crucial to understand which advertising strategies will be used and how they will be executed. These may include real estate portals, the agency’s website, the agent’s database, social media, email marketing, SMS advertising, professional photography, front-of-house signage, video presentations, 3D virtual tours, drone footage, physical or digital staging, digital iPad presentations, Zoom/Face Time tours, printed flyers, letterbox drops, newspapers, agency window displays, digital floor plans, individual property microsites, and due diligence presentations.
Advertising Costs
There is no exact science to setting your budget across various strategies, so it’s important to seek advice from an experienced real estate agent. Factors such as the current market, your area, price, location, goals, and timing all need to be considered. Ask your agent for sample strategies and plans from other similar homes they have sold.
Timing
The timing of your marketing campaign is critical and can vary based on external market factors, such as the direction of prices, time of year, and average time on the market for your area. It’s essential not to spend all your budget within the first week of the campaign. Research the average time houses are on the market in your area to get an idea of the appropriate timeframe.
Digital Marketing
Marketing a property today is largely a digital experience. This includes making the most of an agent’s social media channels, ratings, reviews, and profile. Ensure your agent is fully proficient in digital marketing, as over 74% of property leads start online.
In conclusion, an advertising schedule is a vital document for anyone selling their home. By understanding the available marketing strategies, associated costs, and appropriate timing, you can create an effective marketing campaign that reaches the right buyers and achieves a successful sale result.
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